What is waterfall enrichment in Clay?

Waterfall enrichment in Clay tries multiple data sources in sequence to find contact information, maximizing coverage by falling back to the next source when one doesn't have the data.

Is Clay only for sales teams?

While Clay is primarily used by sales teams for outbound prospecting, it's also used by recruiters, marketers, and growth teams for data enrichment and personalized outreach.

Clay AI

Freemium

AI Automation4k views

AI data enrichment and outreach automation platform for sales teams building personalized lead lists.

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#lead generation #data enrichment #sales automation #personalization #outbound

About Clay AI

Clay is an AI-powered data enrichment and sales outreach platform that aggregates data from 50+ sources to build comprehensive prospect profiles and powers highly personalized outreach at scale. Its AI research agent can autonomously research prospects and write personalized messages based on that research. Clay is transforming outbound sales by making deeply personalized outreach achievable without manual research.

Key Features

AI research agent for autonomous prospect research
Data enrichment from 50+ integrated data sources
AI message personalization at scale
Waterfall enrichment to maximize data coverage
Integration with CRM and email outreach tools

Best For

✓ Sales teams building personalized outbound campaigns✓ Growth marketers enriching lead databases✓ Founders doing founder-led outbound sales

Clay AI

About Clay AI

Key Features

Best For

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